This project was my final project during my time at university, and happened to be a live industry group project, which presented so many opportunities to learn and grow, professionally. The brief required us to create a PR Campaign for Marmite in order to appeal to the Gen Z audience more. Our solution to this was to focus on global cuisines and create a touring street food market incorporating Marmite into every dish. We then included a social media campaign to get the word out, featuring various Gen Z influencers like GK Barry and Big Zuu.